Sustainable Growth and Social Responsibility: An Inside Look at HAMKO Group Bangladesh

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HAMKO has a very humble beginning starting its journey from a southern city of the Country and becoming a trusted brand name. The basic principles that guided HAMKO to today’s respected position are ‘Simplicity and Integrity’. Being true to its commitment to bringing out the best quality products at a reasonable price with humble service to the customers, has helped HAMKO to achieve today’s reputation. Moreover, creating value for stakeholders like dealers and retailers to grow together has also helped HAMKO to build a very strong distribution network driven by loyal brand ambassadors. HAMKO culture always nurtures a very cordial environment and treats stakeholders as partners of growth. HAMKO strives to remain very strong in its core values and envisions continuing its growth as a preferred household brand in the country. With the support and combined effort of management, employees, dealers, and retailers, HAMKO aims to achieve many more milestones in its humble journey in years to come. From its very inception, HAMKO lived with the motto of solving a customer problem through the business we do. All our products ranging from Automobile and IPS batteries to today’s solar system solutions are meant to create value for our customers-enabling them to grow, and enhance them to attain a better quality of life. We believed and proved over time that as long as we help our customers grow, our business growth is only a natural consequence of it. We had always put collaboration above competition and facilitated the growth of our business fraternity, society, and the country overall. As we promise to continue to deliver the highest quality of product and service to our customers, we have firm confidence that our ‘let’s grow together’ attitude will remain unbeatable for a long time.

INTRODUCTION

HAMKO, a household and trusted name today started its journey back in 1978 with the establishment of Abdullah Battery Company (Pvt.) Limited by its founding chairman Mr. Abdus Sattar Taludker. With an aim to pioneer in the battery and accumulator industry, HAMKO set its journey with the principle of quality and customer at the core. HAMKO has become a respected name through quality products, innovative solutions, and humble service. HAMKO is one of the largest battery manufacturers in the country today with a leading market share in the Solar Battery inverter (IPS) & automotive Battery segment. Apart from the Battery sector, HAMKO has spread its wing to other sectors like Plastic Houseware & Furniture, Non-stick coated Aluminium & Stainless still cookware, leather & sports shoes, Radial and Bias tire, and household electrical products. The same core values of HAMKO have enabled the group to grow from a small venture in a southern part of the country to a renowned conglomerate of the country contributing to the growth of the robust economy.

VISION

“Offer quality products bundled with humble service to make our customers’ everyday life better”

MISSION

“Become the leading battery manufacturer in Bangladesh and offer other daily life products and solutions to customers with the highest quality to make HAMKO a chosen brand name in multiple industries”

BUSINESS DESCRIPTION & HISTORY

HAMKO group currently has a number of concerns associated in the field of energy storage, household items, electrical items, and others. Each concern is a milestone in its own arena leading with quality products, good products, and exemplary industry standards. HAMKO is now a leading producer of Lead Acid Batteries in Bangladesh. Apart from battery manufacturing, HAMKO also leads the way in manufacturing battery components and chemicals and supports the overall battery manufacturing industry of the country. As HAMKO was growing into a formidable player in the battery market, HAMKO Corporation Ltd. (HCL) was established to serve as the marketing wing of the battery manufacturing concern. With the inception of HCL, HAMKO has experienced robust growth in terms of geographic and market coverage. With the able leadership at the HCL’s management, HCL started to spread its activities by marketing products like IPS, UPS, Solar PV Module, Solar Home Systems, household solutions, plasticware and cookware, footwear, etc. Having established itself as a strong brand committed to quality, HAMKO now has 17 own branches in the major cities of the country and also has a strong retailer and dealer network with more than 1200 entities. The company has been successfully contributing to the local economy by fostering the growth of battery manufacturing and other industries. As part of the growth and diversifying strategy, HAMKO recently ventured into other industries. With the establishment of new entities,

HAMKO now has total of seven ventures namely:

  1. HAMKO Leathers Limited (HLL)
  2. HAMKO Industries Ltd (HIL)
  3. HAMKO Corporation Ltd. (HCL)
  4. HAMKO Electric & Electronics (HEE)
  5. Khorshed Metal Industries (KMI)
  6. Abdullah Battery Company (Pvt.) Ltd. (ABCO)
  7. HAMKO Paper & Tissue

KMI, ABCO, and HCL are all directly related to battery manufacturing, distribution, and associated services. HCL is also active to bring in the best quality household, health, and hygiene products to the people of the country by utilizing its strong distribution network. HCL is also consistently contributing to the proliferation of renewable energy in Bangladesh as one of the key suppliers of solar batteries, Solar panels, and other related accessories to rural communities through different initiatives. HCL is a partner organization of the IDCOL solar home system program. HAMKO Industries Ltd. (HIL) has started its journey by producing battery containers and other associated components. Later, it added plastic household & furniture products, Non-stick coated Aluminium & Stainless Still cookware in its portfolio. HAMKO plastic products have gained a strong footfall in the market of its creative and quality products. HAMKO cookware wing produces stainless steel, aluminum, and non-sticky utensils for everyday household use. HAMKO cookware has become very popular within a short span of time because of HAMKO’s core value that combines quality with reasonable price. HIL exported its products to France, India, Nepal, Somalia, etc.

Market Position, Business Performance & Strategy

HAMKO battery is one of the largest battery producers in Bangladesh, having approximately 30% of the local market share. HAMKO is the leader in Inverter (IPS) and Solar Batteries having a market share of approximately 40%. HAMKO is a trusted name in the battery sector and demand for its products is increasing significantly because of high quality and longevity. ABCO, the battery-producing concern of HAMKO group has taken initiatives to increase the battery production capacity to meet the increasing demand. It is a proven fact in the market that HAMKO Battery lasts longer than other batteries which is a testament to its superior quality. HAMKO is the leading battery brand in the Solar Home System program of IDCOL.

Service as a Core Value

Service has always been a core principle of the HAMKO group. As HAMKO deals with a technology-driven product, it is of utmost importance to ensure after-sales service. HAMKO always aims to deliver safe, reliable, and dependable products and solutions to its consumers; HAMKO also ensures adequate service to its customers. HAMKO practices stringent quality assurance not only in. manufacturing but in all processes to ensure customer satisfaction. HAMKO also has a state-of-the-art laboratory to ensure the quality of raw materials as well as finished products. HAMKO has one of the best lead recycling factories in Bangladesh which contributes to a safer and cleaner environment. HAMKO is at the forefront of introducing more green products in the Bangladesh market.

HAMKO Group has come a long way since its inception and has become a trusted household name not only to its customer but also to other stakeholders. HAMKO has established itself as a renowned business brand in the country in this journey so far and it aims to achieve many more milestones in the coming days as a partner to all stakeholders. HAMKO believes in common value creation and the slogan “Let’s Grow Together” is a reflection of its inner drive.

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